Opel, formerly known as General Motors’ European brand, was excited to show off the best in class range of their newest electric, the Ampera-e. Opel took a page out of Ford Australia’s advertising handbook and essentially recreated the Ralph and Les story, but with cockchafers, better known as May-bugs. In the advert, we see the two bugs having a humorous discussion about the reduced range of electric vehicles before one of the pair is smeared across the pavement - sounds familiar, doesn’t it? Opel had the decency to continue the story, following the bug to heaven, where God himself admits he didn’t know EVs could have such a range. While the car may be innovative, this commercial indeed was not. Stay tuned for our next advertiser, who has a fresh take on an old game.
Opel Corsa-e at IAA 2019 in display. Photo Credit: Wikimedia Commons @Alexander Migl
This commercial from one of the oldest manufacturers in Britain is fun, inspiring, and makes us want to go out and play. Vauxhall uses one of the most recognizable childhood games and expands it into a vehicular competition on the streets of London. The commercial sees Corsa owners utilizing the car’s small stature to their advantage in a game of city-wide hide and seek. This ad speaks to the kid in all of us and truly embodies the spirit of Vauxhall’s tagline - “Put the fun back in driving.” Where Vauxhall tastefully used games to inspire a sense of nostalgia, our next manufacturer infiltrated a kids’ game in a slightly uncomfortable fashion.
