10 Insider Strategies Car Dealers Don't Want You To Know When Buying A Car

Know The Invoice Price

One of the most common mistakes car buyers make is beginning the negotiations with a car’s sticker price. Instead of a starting price, think of the sticker price as the ending price. If you know the invoice price, which is the actual price of the car a dealership pays to the manufacturer, you’re better able to know just how low a dealer can go. If you consider this the starting price, then everything else is just negotiating what commission a dealership is willing to take.

Just Relax

All of the jargon and technical information that dealers spout at customers is designed to throw customers off. If the salesman or dealer can make herself appear more informed and knowledgeable, then she might be able to assure the customer that she knows how to get the best deal. If you are nervous, dealers can sense it and give you false reassurances about your negotiation. Go into negotiations relaxed and confident knowing you can take your time negotiating a deal until you feel comfortable.